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Many industries have changed substantially. Profit margins are down, regulatory issues are up, and products are going off-patent. Sales reps face stiffer competition as many products become more of a commodity.
Core knowledge — of your product, competitive responses, latest research, clinical trials — is more important than ever. Having a deep understanding of the buyer’s business problem and the expertise to show how your product helps is what can set you apart.
As the competitive landscape changes, brand teams must provide new information and reinforce the old on a continuous basis to keep the sales force engaged and informed.
Qstream provides sales management and brand teams with critical insight into the capabilities, trends, and knowledge gaps of their teams. Qstream’s powerful data collection engine and real-time dashboards enable management to compare performance across groups and push information to close knowledge gaps where needed.