Sales Force Effectiveness for the Pharmaceutical Industry

Sales Force Productivity Insights

Because You Need To Know What They Know

Closed Feedback Loop

Qstream has created a closed feedback loop that allows you to push learning to your team, get real-time dashboard views of any problems and then immediately push additional material to close the gaps.

  • Reinforce Push learning using a proven question and answer approach to your team’s laptops or mobile devices. It requires less than 5 minutes a day and they can respond from their PC, BlackBerry, iPhone or Android device. Leverage the frequent short periods of wait time reps have waiting for a sales call start time or a plane.
  • Finger On The Pulse Real-time dashboards deliver key insights on how your team is performing. It provides actionable intelligence based on snapshots of performance or trends over time. Identify areas of weak knowledge or differences between one sales region and another.
  • Step In Use the same tools to push new questions and answers to specific groups or individuals to close gaps. Then watch performance change using the dashboard. The system validates that you have solved the issue and our proven method extends retention 170% compared to other methods.

I don’t want my sales people bothered – its got to be less than 5 minutes a day.

The Changing Marketing Environment

Learning Is Broken

You keep your sales force up to date on the latest in product and disease-state information through live training and strategy sessions (such as POAs), continuous investments in online learning, assessment tools and field sales meetings.

But the significant investment this represents – $30,000 annually per sales person on average – is based on the assumption that significant portions of the training can be recalled and applied in the field. Studies show this to not be the case at all. In fact regardless of how good your training is, 70%-100% of it is lost within 2-3 months.

Changing Expectations

To add to the burden of challenges you face, broader macro issues further complicate things – the rise of the mobile, social world and its impact on people’s expectations.

People expect access to information from their phone at a time and place that suits them. They also expect it to be ridiculously easy to use and be something they can get done in minutes. A tall order.

 

 

Data-driven & Built For The Mobile Web

Built For The Mobile Web

There is no point continuing to repurpose failed models of learning or trying to graft Twitter or smart-phones on to them. The solution to these challenges is to combine a proven, data-driven approach with a method designed from the ground-up for today’s mobile, social world. We call this approach Qstream.

Qstream has created a closed feedback loop that allows you to push learning to your team, get real-time dashboard views of any problems and then immediately push additional material to close the gaps.