The World of Sales is Changing. Again. Will Your Reps Be Ready?
Sales forces are change-intensive organizations. Shifting buyer preferences, coupled with the impact of dynamic markets and new technologies, have forced sales organizations to continually revise selling approaches, update messaging, restructure sales roles — even recast how salespeople deliver value to customers. Managing through this kind of change requires continuous coaching and skills development to ensure reps stay sharp and competitive.
This newly released research, sponsored by Qstream and The Sales Management Association, explores how sales organizations are addressing the speed of change, including how sales enablement itself is evolving, and identifies emerging trends for managing the necessary knowledge, skills and processes proven to drive revenue growth at scale.