Strategies for Moving the Middle Tier
A new channel partner has been onboarded; they’ve completed all the necessary paperwork and passed their certification, and are now selling in the market. Six months later, they haven’t sold a single product subscription or license. What’s the problem?
In the eBook we look at how ‘rebooting’ your average partners and thinking beyond once-or-twice-a-year partner kick-off meetings to truly impact the performance of the middle tier.