Training and enablement pros often talk about the differences between “hard” and “soft” skills development, but struggle to translate those distinctions into practice when it comes to actual execution of their programs. While both hard and soft skills are critical for a diversity of roles, the process of learning and adopting them successfully is distinctly unique, and requires different approaches for design, delivery and reinforcement.
Our speakers, Todd Maddox of Amalgam Insights and Qstream CEO Rich Lanchantin, will tackle this challenge through the lens of brain science, and discuss both the cognitive and behavioral systems at play. Attendees will gain a new understanding of the scientific principles behind hard vs. soft skills training, learn the optimal training procedures for each, and discover how a growing category of technology applications is applying these principles for maximum impact.
About our Speakers:
Todd Maddox, Ph.D.
Contributing Analyst | Amalgam Insights
Todd’s passion is to apply his 25 years of scientific and neuroscientific expertise to help businesses build better training products. Todd has published more than 200 peer-reviewed research reports resulting in over 10,000 academic citations. Todd received his Ph.D. in Cognitive Neuroscience at the University of California, Santa Barbara, followed by a two-year post-doctoral Research Fellowship at Harvard University.
CEO | Qstream
As CEO, Rich is responsible for running all facets of the business. He brings a proven management track record and more than 30 years’ experience driving customer success and sales growth in the life sciences and software industries.
Prior to joining Qstream, Rich was Senior Director of Global Sales, Consulting and Customer Success for Abbott Diagnostics’ Informatics division, with responsibility for all commercial sales and services worldwide.