Bridge the Divide – And Inspire Your Customers


Wednesday, May 8, 2019 | 9:00 am ET | 2:00 pm GMT


Collaborate internally, harness commercial channels and create customer partnerships based on educational principles


Customers want to be inspired. They want to learn. They want to feel like you’re delivering individualised value to their profession.

How do we, in pharma, meet this demand? Clearly, it’s time to break down the silos. Sales, marketing, product and medical affairs teams should be in partnership rather than in parallel, but how do we build a collaboration model internally that provides a real experience externally?

Should we even be separating our departments in the traditional fashion? Sales rely on marketing, MSLs need softer skills, digital needs integrated and solution-oriented thinking. Everyone needs to inspire and to compliment professional education programs.

Join this free webinar to hear from our expert panel. They will reveal how they are approaching cross-departmental initiatives, innovation and education to transform customer relationships.


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Heather Moses
Head of Medical Affairs


Dirk Abeel
Global Medical Sales Director
Reckitt Benckiser


Michael Connolly
Director of Enterprise Sales, EMEA


Kumaran Krishnan
Director, Europe Medical Affairs
Teva Pharmaceuticals



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