Building a Sales Enablement Charter for 2018: Lessons from HubSpot

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Running headlong into the world of sales enablement? You’re not alone. According to 2017 research from CSO Insights, 59% of organizations surveyed now have a dedicated sales enablement program, and another 8.5% cited plans to add this function in the next 12 months.

If you’re striving to define and implement a sales enablement strategy that’s scalable, measurable, and aligned to your organization’s most important business goals, this session is for you. In this webcast, Ben Cotton, Senior Enablement Manager with HubSpot, shared:

  • Key components of a successful sales enablement program
  • The business mandate for sales enablement to share common goals and revenue responsibility
  • HubSpots’s own model for sales enablement success in a high-growth company
  • A step-by-step approach for building a 2018 sales enablement process