Enabling a Coaching Culture that Motivates Sales Teams at Scale

Young businessman using the phone at his office desk

Too often, front-line managers lack time and the objective, individual-development insight needed to be an effective coach and succesfully motivate sales teams to perform at their optimum.

Listen into this on-demand webcast, where Larry Reeves of AA-ISP and Patrick Gunn, VP of International Sales for Qstream, discuss the importance of building a successful sales coaching culture. You’ll also be given practical tips on:

  • Assessing the baseline capabilities of sales executives
  • Building a competency-based sales development model
  • Implementing a coaching culture that provides motivation and measurement
  • Establishing a data-driven approach to manager/coach enablement
  • Measuring coaching effectiveness to adapt and support a continuous coaching culture