Leadership Development and Upskilling Tips for Sales and Marketing Teams
Often times sales reps receive too much information which makes them and customers confused. This can be avoided by using microlearning to deliver the most important information to sales reps in an engaging and consolidated format as a continuous learning program. It allows sales leaders to support sales reps with the necessary knowledge and skills to help them have valuable conversations with their customers.
In this week’s SalesStar podcast episode, Rich Lanchantin, CEO of Qstream reminds us of the importance of the human element in sales, connecting with the customer and humanizing the process. He also advises sales leaders on how to utilize microlearning and the analytics it provides on reps knowledge and skills, and how it helps coach reps to success.