Sales Enablement at the Crossroads

Shot of two young colleagues using a laptop together in a modern office

Sales enablement is, by its very nature, cross-functional. Yet many organizations continue to commit random acts of sales enablement. As the function matures, sales enablement programs must strive to integrate and align both functions and business processes. And as the data shows, the results are clearly worth it: When development efforts hit their marks, both win rates and quota attainment improved dramatically.

Watch the replay with Tamara Schenk, Research Director at CSO Insights who will review the findings from CSO Insights’ most recent research and explore recommendations for:

  • Aligning sales enablement programs and productivity goals with performance objectives
  • The new mandate for customer-centricity in both sales training and sales process
  • How proficiency data on the skills and capabilities of your reps can help deliver personalized learning and coaching paths
  • Measuring your program’s success with a new generation of analytics