Sales Proficiency: The True Competitive Differentiator That Wins Business


Product, marketing, market fit and pricing are all key ingredients to commercial success. Yet, in enterprise sales, it is the sales rep who wins the trust and attention of customers and converts the sale.

In this webcast sales expert Nancy Nardin of Smart Selling Tools and Mike D’Angelo, Sales Director at Qstream, discuss the notion of sales proficiency as competitive differentiator and its impact on sales goals, from shortening sales cycles, lowering risks such as deal slippage or non-compliance, and to reducing the cost of sales rep turnover.

  • How proficiency is the missing link between productivity and performance
  • A model for “continuous onboarding”
  • The case for sales proficiency as a competitive differentiator