Your sales reps may have skills, and your MSLs may improve access and therapy knowledge, but that’s not how they’ll define their future success. The minimum expectation goes far higher: We need trust creators, data sources, inspiring educators, fonts of patient insight, entrepreneurial line-managers, and customer experience generators – all within a single person!
How can one sales rep deliver so much?
Our expert panel will cover:
- The key steps being taken by forward-thinking companies to move sales reps away from a transactional to a value-creating engagement
- The benefits and delivery of data-driven insights into a rep’s capabilities
- How enablement and training programs for reps and MSLs are changing to realize patient centricity
Panelists:
- Paul Simms, Chairman, eyeforpharma
- Ludovic Hacopian, Head Worldwide Field Medical & Medical Effectiveness, Bristol-Myers Squibb
- Chris Gish, Former Vice President Sales, Sunovian
- Patrik Grandit, Managing Director, Head of Commercial Operations EMEA, Oncology, Daiichi Sankyo
- David Ventura, Director – Sales and Marketing, CSL Behring
- Michael Connolly, Director – Pharma Accounts EMEA, Qstream
