Your sales reps may have skills, and your MSLs may improve access and therapy knowledge, but that’s not how they’ll define their future success. The minimum expectation goes far higher: We need trust creators, data sources, inspiring educators, fonts of patient insight, entrepreneurial line-managers, and customer experience generators – all within a single person!

How can one sales rep deliver so much?

Our expert panel will cover:

• The key steps being taken by forward-thinking companies to move sales reps away from a transactional to a value-creating engagement
• The benefits and delivery of data-driven insights into a rep’s capabilities
• How enablement and training programs for reps and MSLs are changing to realize patient centricity

Panelists:

• Paul Simms, Chairman, eyeforpharma
• Ludovic Hacopian, Head Worldwide Field Medical & Medical Effectiveness, Bristol-Myers Squibb
• Chris Gish, Former Vice President Sales, Sunovian
• Patrik Grandit, Managing Director, Head of Commercial Operations EMEA, Oncology, Daiichi Sankyo
• David Ventura, Director – Sales and Marketing, CSL Behring
• Michael Connolly, Director – Pharma Accounts EMEA, Qstream