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Qstream Knowledge Reinforcement for Medical Affairs

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Transform Medical Affairs Training To Meet New HCP and Patient Needs

Continuous reinforcement of clinical knowledge and soft skills to support medical liaisons engage in a new world of healthcare.

Training Challenges in Medical Affairs

As the pharmaceutical industry is being transformed by patient-centric innovation and growth, medical affairs professionals need to learn new skills beyond foundational clinical expertise if they are to effectively engage healthcare professionals (HCPs) and key opinion leaders (KOLs) in this new world.

Medical science liaisons (MSLs) are not just a knowledge source; they need to morph into knowledge gatherers, managers and interpreters to hold value-based interactions with HCPs and KOLs.

As the role of medical affairs evolves and grows in value and visibility, training and enablement also needs to adapt to support MSLs develop new knowledge areas and skills to be able to:

  • Process and analyze multiple data sources
  • Propagate HCP and KOL conversations with real-world evidence
  • Address patient expectations and interactions
  • Develop advisor-style soft skills
  • Master multi-discipline intel and signals from R&D, sales and marketing
  • Bridge clinical and commercial teams

“When we were considering various solutions, we looked for a more efficient way to reinforce knowledge that is highly scientific, guided by data, and requires consistent practice to achieve fluency.”

— John Drum, Senior Director, Medical Affairs, Avanir Pharmaceuticals

The Solution

Utilizing technology to execute on a culture of continuous learning that is engaging, mobile and measurable can help medical affairs leaders prepare MSLs for new skills needed to become an expert advisor for HCPs, KOLs and other stakeholders. How?

  • Engage MSLs in the learning experience
  • Reinforce job-critical knowledge and skills
  • Identify knowledge and skill gaps
  • Coach and remediate the knowledge gaps
  • Adapt MSL training plan and content
  • Identify knowledge and skill gaps
  • Repeat

Qstream Benefits

  • Increase MSL knowledge proficiency and engagement in learning
  • Drive long-term knowledge retention of complex clinical knowledge and real-world evidence required for value-added physician conversation
  • Provide real-time proficiency insights to identify knowledge gaps so that medical affairs leaders can tailor coaching and impact individual performance
  • Deliver higher return on training investments

 

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        Customer Story

Qstream Drives Outcomes and ROI

  • Shorten adoption period of new drugs and therapies
  • Improve pull through of complex, detailed clinical knowledge and data
  • Improve patient safety and mitigate risk from misinformation
  • Decrease training and re-training costs for remote MSLs

“The Forgetting Curve” shows that knowledge retention begins to drop immediately after training is conducted and that 79% of new information is gone within the first 30 days. Medical affairs leaders must be able to easily identify knowledge and skill gaps for each MSL to ensure they are prepared for value-based physician conversations.