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Snow Software


Qstream and Slingshot Edge, a Qstream partner and provider of communication techniques to engage prospects more effectively, worked with Snow Software to deploy the Qstream platform to reinforce the Slingshot Edge sales communication process and drive sales performance. In the highly technical and complex software asset management (SAM) industry, Qstream in partnership with Slingshot Edge has helped Snow Software’s 300-person global sales force achieve a 23% gain in product and message fluency, enabling them to influence buying decisions and impact revenue growth.

“Software asset management is a fast-paced, highly competitive industry,” said Clark Green, senior director, global partner, and sales enablement, Snow Software. “The buyer’s decision often comes down to the level of trust a salesperson engenders through consultative conversations on the benefits of optimizing the purchase and deployment of software applications. Using Qstream to embed the new messaging techniques, our reps have increased their fluency around key technical issues and overall messaging about Snow Software’s benefits, enabling them to double the number of ‘first meeting’ prospects that take a second meeting.”

Headquartered in Stockholm, Sweden, Snow Software works with more than 6,000 organizations worldwide that rely on their on-premise and cloud-based SAM platforms to manage software licensing across millions of devices. The company’s sales teams in the U.S., Europe, Latin America and the Asia Pacific use Qstream to engage in brief scenario-based challenges that incorporate Slingshot Edge’s story building methodology to align product and competitive messaging, buyer psychology, and company messaging. Challenges are pushed to their mobile devices and include leader boards that spark competition among peers to drive the highest levels of engagement in just minutes a day. Qstream’s analytics engine synthesizes response data into data-driven coaching actions and gives sales leadership confidence their teams are prepared to meet revenue growth targets.

“The dynamic and competitive nature of the tech industry means Snow Software’s sales teams need to make an immediate and compelling case for their solution while keeping pace with industry change,” said Duncan Lennox, CEO, and co-founder of Qstream. “Together with our partner, Slingshot Edge, we’re enabling organizations like Snow Software to reinforce key messages and behaviors that drive buying decisions.”

Combining mobile, science and data analytics in a powerfully simple enterprise solution, Qstream helps top brands measure and manage sales rep performance at scale. Delivered from the cloud to any mobile device, Qstream is easy to use and deploy. The platform integrates seamlessly with CRM and other third-party systems with all the security, reliability and scale that IT requires.


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