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Today’s buyers have high expectations. The sellers who are prepared with the essential knowledge, skills and behaviors to meet their needs are in the best position to win. Because of this, companies (63%) are expected to increase sales L&D spend over the next three years. The challenge is that legacy sales training practices don’t sufficiently address the challenges associated with how today’s sellers learn and retain information.

A continuous sales training reinforcement strategy is essential to provide reps with ongoing knowledge that is highly related to their role, customers, and their business, allowing them to be ready to have the right conversations to meet customer demands and win business.

Download this eBook to learn more about “the 3 Cs” and how to put them into action to design more effective sales training programs.

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