Qstream Named 2014 “Hot Vendor” in Sales Enablement by Aragon Research
Qstream’s Popular Game-based Mobile Solution Cited for Reinforcing Critical Sales Force Capabilities in Just Minutes a Day
BURLINGTON, MA (July 8, 2014) – Qstream, provider of a scientifically-proven mobile solution that allows organizations to manage and measure the capabilities of sales forces in just minutes a day, today announced that the company was named as one of only four Hot Vendors in Sales Enablement for 2014 by Aragon Research, a leading Silicon Valley technology research firm.
The third annual Aragon Research “Hot Vendor” report series spotlighted the sales enablement category for the first time this year, in recognition of the visibility the sector is receiving lately, as well as its rapid growth as enterprises are eagerly seeking products and services to simplify and boost the effectiveness of the sales process.
Developed at Harvard, Qstream offers a powerfully simple – and highly scalable – approach to driving sales force performance. Unlike solutions that tether client conversations to rote presentations, Qstream equips sales reps for dynamic, value-added business conversations that drive revenue and keep pace with market change.
“Enterprises are looking for anything that will accelerate sales, and after years of hype about marketing automation and innovations, new products and services are emerging designed to focus on reinforcing the skills of sales professionals, ” said Aragon founder Jim Lundy. “Qstream is among a small group of upstarts that are transforming sales forces by assuring reps are able to effectively engage prospects in today’s complex, contextual selling environment.”
Using Qstream’s native mobile apps or email, reps respond to short, challenge scenarios pushed to their phone or other mobile device every few days. Built-in game mechanics, including leaderboards, engage reps in an experience that’s fun and effective. The platform’s onboard analytics engine captures critical data points and instantly transforms them into actionable management insights, such as targeted coaching opportunities.
About Aragon Research
Aragon Research delivers high impact research and advisory services to provide enterprises the insight they need to help them make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit http://www.aragonresearch.com.