At eyeforpharma Barcelona, Qstream Showcases the Role of Mobile, Brain Science and Data Analytics in Transforming Sales Behaviors at 12 of the Top 15 Pharmaceutical Companies
BARCELONA (March 24, 2015) – At the eyeforpharma conference today, Qstream, makers of a mobile enterprise solution for igniting high-performance sales teams, announced that more of the largest global pharmaceutical firms rely on Qstream’s sales performance platform to address global revenue and compliance challenges. Now used by 12 of the top 15 pharmaceutical companies, Qstream is helping medical sales representatives on nearly every continent respond to regulatory changes, increased competition, and diminished access to health care providers (HCPs) more effectively.
“People matter intensely to our business, and Qstream gave us a user-friendly and convenient way to help our medical sales teams know the clinical information they needed, while simultaneously giving us a deep insight into our people’s skills and knowledge” said Adam Wood, global marketing operations, Xarelto projects at Bayer who oversaw a pilot use of Qstream in Ireland to deepen critical knowledge of their important new medication. “Our medical representatives loved using Qstream so much that engagement was around 90%, and knowledge on critical subjects improved by 22% in just a few weeks. Managers particularly loved the heat map views provided, which allowed them to quickly see how knowledge was improving and where there may still be gaps to address.”
Developed at Harvard Medical School, Qstream has been proven in clinical trials to change on-the-job behaviors with impact to the bottom line. Using any mobile device, medical representatives respond to brief scenario-based challenges every few days, while built-in game mechanics help to maintain high rates of engagement. Qstream’s data engine then analyzes response data in real-time to deliver predictive, actionable insights to sales managers, such as highly targeted coaching opportunities and sales confidence indicators.