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UK’s Total Finesse Uses Qstream® to Power New RetainIt Sales Reinforcement Solution for Global Enterprise Clients

15th October 2014

Mobile, Game-based Solution to be Unveiled This Week at the National Sales Conference 2014

LONDON (October 15, 2014) – Qstream, makers of a mobile enterprise solution for managing and measuring the capabilities of sales forces in just minutes a day, announced that Total Finesse, a recognized leader in driving sales force effectiveness, is using the Qstream mobile platform to power its new RetainIt sales reinforcement solution to help clients boost knowledge retention and transfer new sales skills more effectively.

Headquartered in the UK,  Total Finesse provides custom sales, CRM and service training solutions to some of the world’s foremost consumer brands in automotive, financial services, hospitality and retail across the UK, Europe, Asia and South America. The company’s marquee customers include Audi, Nissan, Toyota, Lexus, Jaguar, Land Rover, Renault and Volkswagen.

“Using Qstream, we can leverage the latest in mobile technology, gamification, big data analytics and neuroscience to help our clients achieve their strategic business goals more effectively, ” said Jeremy Malindine, managing director of Total Finesse. “We are excited to unveil the new Finesse RetainIt program, complementing our existing sales training tools by combining content and domain expertise in one powerfully simple solution to deliver the benefits of continuous sales reinforcement.”

Developed at Harvard,  Qstream’s solution has been scientifically proven in dozens of clinical trials to change selling behaviors with real impact to the bottom line. Using Qstream, sales execs respond to brief scenario-based challenges pushed to their phone or mobile device every few days. Built-in game mechanics engage sales execs in an experience that’s fun and non-disruptive to selling time. Qstream’s data engine then analyzes response data in real-time to deliver actionable insights to sales managers, such as highly targeted coaching opportunities and sales confidence indicators.

Unlike solutions that tether client conversations to rote presentations, Qstream equips sales execs for dynamic, value-added business conversations that go beyond CRM systems to drive revenue and keep pace with market change. Peer-reviewed research studies behind Qstream show that the platform’s interval reinforcement approach increases retention by up to 170 percent and can make lasting change to on-the-job behaviors.

“Total Finesse’s team of product, industry and training specialists share a vision and passion for delivering outstanding business results using today’s most innovative approaches to sales enablement, ” said Louella Morton, managing director, EMEA and vice president of international sales for Qstream. “Powered by Qstream, the science behind how today’s busy sales execs can most effectively commit new information and selling skills to long-term memory is embodied in the innovative RetainIt solution. We are delighted to welcome Total Finesse to our expanding global network of Qstream-based solution providers.”

ISMM National Sales Conference

Jeremy Malindine will lead a Masterclass Seminar entitled “Combining Online with Offline Sales Techniques, ” October 16 at the ISMM National Sales Conference 2014, RICOH Arena, Coventry.

About Total Finesse

Recipients of the British Excellence in Sales and Marketing Award (BESMA), UK-based Total Finesse works with the world’s most recognized brands in automotive, financial services and retail industries to develop and deploy business performance strategies that increase sales, improve margin,  reduce costs,  grow market share and enhance staff engagement. Learn more at

About Qstream
Qstream is now used by seven of the world’s top 10 pharmaceutical companies and seeing rapid adoption across technology and financial services sectors. Last quarter the company added major new brands such as AstraZeneca, Amgen, Hitachi, Parametric Technology Corporation and Oppenheimer, and significantly expanded the global network of solution providers deploying Qstream-based initiatives to transform their clients’ enterprise sales teams.

Media Contact:

David Resendes
+1 (781) 205-4028