eBook: The 3 Ps of Winning
Is Proficiency the Missing Link for Sales Enablement Success?
The Most Important Metric You’re Not Tracking
An organization’s ability to motivate, measure and improve Sales Proficiency — the knowledge, skills and behaviors of its reps — is key to driving sales performance.
Our latest eBook explores why Proficiency is critical to linking sales enablement investments to business results, and discusses why it should be a foundational metric of any program. You’ll learn:
- Why advanced sales enablement organizations are using proficiency to gauge pipeline health and spot performance risk
- How visibility to this data set supports more personalized training and coaching that helps all reps reach their potential
- The impact that continuous sales enablement, guided by analytics, has on critical KPIs ranging from win rates to new hire productivity